KYE

DESIGNS

KYE

DESIGNS

KYE

DESIGNS

yori

what was done

UX REsearch

Product DESign

Brand & ViSual identity

mobile app design

background

“I do skincare…but my skin doesn’t care.” If this sounds familiar, you’re not alone.

Many skincare users invest in new products, experiment with routines, and genuinely want to care for their skin but sometimes struggle to understand what to use, find the right products or remember what products worked for them. Through conversations with friends and family (and plenty of my own trial-and-error), I noticed a reoccurring pattern of confusion, inconsistent results, and uncertain product decisions when it came to purchasing and using skincare. Yori was created to explore a solution to this problem.

what was done

UX REsearch

Product DESign

Brand & ViSual identity

mobile app design

background

“I do skincare…but my skin doesn’t care.” If this sounds familiar, you’re not alone.

Outcome

Yori is a mobile skincare companion platform designed to help users discover products tailored to their skin concerns, track what they’ve tried, and share insights with their close circles. By supporting the full skincare journey — from discovery, to trusted peer recommendations, to honest product reflections, this concept aims to bring greater clarity and confidence to the everyday skincare user.

Note: This project predates current AI capabilities. Reimagining it today, AI would play a much larger role with a potential for automated skin assessments to personalized routines and real-time ingredient interpretation. While the core problem remains relevant, the way I would approach the solution would expand significantly with the new technology.

VIEW PROTOTYPE

Outcome

VIEW PROTOTYPE

APPROACH AND PROCESS

Research insights: Taking a deeper look into the skincare consumer

I began by validating my assumption that people interested in skincare might want a way to track their routines and products. I launched a survey and conducted 1:1 interviews with skincare enthusiasts to learn more about their habits, needs, motivations, and frustrations.

Questions asked:

With over 50+ responses, these key insights were uncovered:

users don't feel a strong need to track routines because their daily steps are already memorized and consistent

reviews play the biggest role when deciding whether to try a new skincare product, especially from people with similar skin types

trusted recommendations matter — users are more willing to try a product if it’s suggested by friends, family, or people with similar skin concerns

skincare engagement is occasional; most users only dive into the community when searching for new products

discovery happens through social channels, especially YouTube, Instagram, Reddit, and TikTok and through their personal networks

ingredients feel confusing and overwhelming; many users struggle to understand what ingredients do and which ones actually benefit their skin

where do current solutions fall short?

Identifying common features and opportunities through a competitive deep dive:

Identifying common features and opportunities through a competitive deep dive:

Framing The Job-to-be-done to inform the core design attributes

Solution attributes:

1. Personalized product discovery: introduce a short onboarding flow that tailors the home experience based on skin type, concerns, and preferences to surface relevant products, brands, ingredients, and creator insights

2. Simple, seamless recommendations: enable users to easily share products with a message attached, and provide a dedicated space to receive and view recommendations from friends and family

3. Built-in product search: add a search tool that allows users to explore products beyond their personalized feed and discover alternatives across categories

4. Ingredient clarity made digestible: present ingredient details in a clear, approachable format that highlights which ingredients support specific skin types and concerns

5. Save & revisit favorites: allow users to save recommended or interesting products to a personal list for quick access later

2. Simple, seamless recommendations: enable users to easily share products with a message attached, and provide a dedicated space to receive and view recommendations from friends and family

3. Built-in product search: add a search tool that allows users to explore products beyond their personalized feed and discover alternatives across categories

4. Ingredient clarity made digestible: present ingredient details in a clear, approachable format that highlights which ingredients support specific skin types and concerns

5. Save & revisit favorites: allow users to save recommended or interesting products to a personal list for quick access later

Focused on designing a couple key flows from the journey through:

Developing the brand identity and UI style guide

I designed the brand to feel personable, soothing and inviting. The name Yori echoes “your,” highlighting personalization and inspiring the tagline Your Skin. Your Way. The logo is inspired by Matisse’s line work, combining an abstract face with the hidden letters of Yori.

FINAL PROTOYPE

A personalized and intuitive skincare experience informed by both research and iterative testing. Users begin with a brief onboarding flow that tailors their home screen to their skin type and concerns, making product recommendations and ingredient insights feel relevant from the start. The experience includes seamless product search, simplified ingredient views, and the ability to save or share items with friends through a dedicated messages area.

onboarding: